Brand and web studio Victoria BC Est. 2019

Small on purpose. Six projects a year, each one built like it is ours.

Fieldnote is June Okafor and Peter Hale, working from a two-desk studio above a framing shop on Fort Street. June designs, Peter builds. No account managers, no juniors, no surprises on the invoice.

See the work hello@fieldnote.studio

01 Selected work

Candles and kraft boxes arranged on a workbench for Alder Candle Co.

2025Identity, Shopify

Alder Candle Co.

New identity and store for a Nanaimo maker. Wholesale accounts went from nine to 31 in a year.

Survey markers and rolled site plans on a truck tailgate for Hartline Surveying

2024Site, proposal kit

Hartline Surveying

One-page site and a proposal template. They stopped losing bids on presentation and raised day rates 15 percent.

Cider bottles with new labels lined up on a tasting bar for Pome Cider

2024Packaging, web

Pome Cider

Labels, cartons, and a stockist map for a Cowichan Valley cidery. Now poured in 40 bars across the island.

A folded print newsletter and coffee cup on a wooden table for The Gleaner

2023Masthead, email

The Gleaner

Masthead and type system for a weekly food letter. Open rate held above 60 percent past 12,000 readers.

02 What we do

  1. Brand identity

    Naming help, logo, type and colour, and a short usage guide you will actually read. Three weeks of focused work, two review rounds.

    From $7,500 CAD

  2. Websites

    Design and build, usually Shopify or plain fast HTML we host for you. Accessible, quick to load, easy to edit yourself.

    From $12,000 CAD

  3. Identity and site together

    The full package on one schedule, which is how most clients come to us. Nine weeks from kickoff to launch.

    From $18,000 CAD

  4. Studio care

    For past clients only. Edits and small fixes within two business days, plus a quarterly check-in call. Cancel any time.

    $400 CAD a month

03 The two of us

We tried twelve projects one year. The work got thinner and the emails got longer. Six is the number where both of us stay on every project from kickoff to launch.

Portrait of June Okafor, designer and co-founder of Fieldnote

Design

June Okafor

Eight years leading brand work at a Vancouver agency before opening Fieldnote. Sets every wordmark by hand first, on paper, before it touches a screen.

Portrait of Peter Hale, developer and co-founder of Fieldnote

Build

Peter Hale

Sent his first invoice in 2011 and has built for print shops, cideries, and one very patient orchestra since. Cares about load times the way June cares about kerning.

04 Work with us

We book two projects a quarter. The next opening is October 2026.

Write to us with what you make, where you are, and roughly when you want to launch. We reply within one business day, and we will tell you plainly if we are not the right fit.

hello@fieldnote.studio

202, 1116 Fort Street
Victoria BC V8V 3K8

Monday to Thursday
9:00 to 4:30 Pacific

(250) 555-0142
By appointment