Hero — above the fold
value prop stated above the fold — no scroll to understand the offer
F-pattern hero: copy left, product visual right for the eye path
one primary CTA (purple) + a low-commitment secondary link
Trust strip
Trusted by teams at
early social proof lowers bounce before deeper scroll
Feature grid — 3 columns
How it works — 3 steps
1
2
3
numbered steps set expectations — reduces "how hard is setup?" friction
Pricing — 3 tiers
anchor pricing on the middle tier — highlighted + "Most popular" tag
social proof sits before pricing so trust precedes the ask
middle CTA is the one purple button — steers the default choice
Testimonial band
Final CTA band
Start free — no card
one primary CTA, repeated at the point of highest intent
Footer — 4 columns